|
Client:
Oakwood Worldwide
(www.oakwood.com)
Industries:
Hospitality & Real Estate
Profile:
Oakwood Worldwide, headquartered in Los Angeles, CA, is known
as the leading global provider of corporate housing and serviced
apartments. "Corporate housing" describes beautifully
furnished apartments, condominiums and homes, ideal for relocating
executives and others in need of extended stay accommodations.
Oakwood Corporate Housing takes leases on premium residential
apartments and homes; we add our signature furnishings, and
then sublet the units to our guests.
Oakwood
also manages approximately 60 upscale housing complexes worldwide
with the brand names of Oakwood Apartments, Oakwood Residences
and Oakwood Premier. These facilities offer the additional
comfort of onsite Oakwood hospitality staff and a range of
services and amenities.
Oakwood
Worldwide has locations in virtually every North American
city and select destinations throughout Asia and Europe. In
business since 1960, Oakwood is focused on providing the finest
customer experience for its guests around the world.
Challenge:
Oakwood Worldwide came to L.A.I.G. for a solution to two distinct
needs:
1. Internally - The need to develop a user friendly, graphically-rich,
web-based tool designed to give Oakwood's internal sales force
in-depth information in order to better sell not only locally,
but regional, nationally and globally.
2. Externally - The need to give clients/customers much more
in-depth information regarding specific properties/subprojects,
neighborhoods, directions, and schools.
Solution:
After more than a year of planning and development involving
employees throughout Oakwood Worldwide, the company and L.A.I.G.
launched a "Property Profiles" database. This web-based
interactive tool features sophisticated search capabilities,
extensive information about each Oakwood property, dynamic
maps, and over 5,000 photos of property interiors and exteriors.
Oakwood management has termed the Property Profiles "extremely
dynamic." The company's regional managers (more than
sixty in total) have the ability to update the database anytime
and anywhere. While database viewing is carefully controlled
for the intended internal usage, Oakwood sales representatives
are able to electronically "invite" current and
prospective customers to view a specific property profile.
|
