|
Client:
Oakwood Worldwide
(www.oakwood.com)
Background:
For several years, the leading provider of temporary furnished
apartments has offered a specially packaged extended stay
housing program for child actors and their families.
The
Need: Our client's Los Angeles Regional Sales Manager
requested a specifically targeted website to reach her child
actor audience.
Solution:
Working closely with the regional manager and her staff, L.A.I.G.
created a standalone website specifically targeted to the
child actor audience.
Website
address: www.childactors.net
| Results:
|
| • |
The
niche website, with over 2,000 visitors per month, has
become a significant source of reservations for the client's
child actor housing program. |
| • |
The
website serves as an immediately available online brochure.
Since prospective guests can print out the needed information,
requests for faxed or mailed information are minimized. |
| • |
Guests
can use the website's online form to request information
or make reservations, providing additional time savings
for client staff. |
| • |
Use
the website as a means to further cement industry relationships,
the client's regional sales manager and account executive
provide links from their child actors' website to the
websites of acting coaches, photographers, authors and
others who are in a position to promote the client's child
actors program on their own websites as well as through
word of mouth. |
Note:
Los Angeles Internet Group has created over 300 cost-effective
websites targeted specifically to special marketing programs
or to individual customers of the client. For example, our
client has commissioned us to implement exclusive websites
for Ford Motor Company, the General Services Administration,
Hewlett Packard, Ernst & Young, regional travel agencies,
to name just a few.
|
